The love of a baby is really life-changing. 

It's so TRUE that the best things in life come in small packages.

As parents, the safety of our children is our number one priority. Now is the time to make sure the products we use on our little ones make the cut. It’s time to say “Farewell” to all the icky chemicals and “Hello” to safe, clean & TRUE children cosmetic & care products. Introducing our first line of 6 products that will nourish your little one’s hair & body from head to toe. 

We created True as a clean, safe & local solution for our  little ones’ delicate skin. Finding reliable and trusted products to use for our families can be difficult. Because we believe in ingredient transparency, you can trust that each and every ingredient we use is disclosed on our labels. Always keeping it TRUE and free from all the icky stuff. 

TRUE Formulas:

  • Tear-Free
  • Gentle for Baby
  • Hypoallergenic
  • Dermatologist-Tested
  • Naturally Derived Ingredients
  • Cruelty Free
  • pH Balance 

All our formulas are Free-From: 

  • Parabens
  • Phthalates
  • Dyes
  • Harmful Fragrances
  • Formaldehyde Donors
  • Sulfates SLS/SLES

We encourage our little ones to explore, get messy & figure out the world, and every bath time is a reset button for a fresh & clean start. 

Learn more about each ingredient used in our products